Hosted by Sarah Petty, as Seen In:
Why most photographers get it wrong and set themselves up for failure when they say “I’m not my target audience.”
​How to identify exactly who your ideal client is so you don’t waste time trying to please someone who doesn’t value photography.
The hidden reason you’ve been struggling to find clients and set yourself apart from the competition in your town. 
Why spending money on ads to fill your calendar with mini-sessions is actually killing your business (and what to do instead).

Good news! 

this Challenge is NOT teaching:
  • How to book your weekends with discounted mini-sessions 
  • ​How to get 100's of raving fans on your Facebook Page
  • How to get clients from Instagram
  • How to book your weekends with discounted mini-sessions 
  • ​How to get 100's of raving fans on your Facebook Page
  • How to get clients from Instagram
We have a better way. Join the Booking Boost Challenge!

Challenge starts September 26, 2022

  • When you sign up, you will immediately get access to our exclusive Challenge Facebook Group.
  • ​Join us in the group live each day at Noon CT / 1 pm ET / 10 am PT / 11 am MT or, if you can't make it live, watch the recordings later. 

Day 1: The Must-Follow Matrix for Filling Your Calendar with Sessions

Day 2: How Calculating One Thing Wrong Derails Your Income Potential & Family Time

Day 3: 4 Step Formula that Inspires Clients to Book You vs the Competition

Day 4: 2 Giant Roadblocks Stopping You From Booking More Clients

Day 5: Your Next Steps Towards Making Oct-Dec Your Most PROFITABLE Season

Challenge starts September 26, 2022

When you sign up, you will immediately get access to our exclusive Challenge Facebook Group. Join us in the group live each day at Noon CT / 1 pm ET / 10 am PT / 11 am MT or if you can't make it live, watch the recordings later. 

What You’ll Get When You Join The Challenge

  • Daily challenge videos with Sarah Petty

  • ​Printable challenge workbook that will help you find your ideal clients
  • ​Support, encouragement and accountability in our private Facebook group from Sarah Petty & her team
  • ​Daily giveaways from our lab, whcc
You’ll get to hang out with other challengers in our private Facebook group.


The day we start, a fun challenge workbook will land in your email that includes your plan for the 5 Day Booking Boost.

Each weekday, I’ll hop on Facebook LIVE for 60 minutes to teach you that day’s challenge activity and keep you moving forward. 

If you can’t make it LIVE, no worries. Each day’s replay stays in the group for one week!

Sound good? Let’s get started!

The official 5 Day Booking Boost challenge kicks off September 26, 2022.
You’ll get to hang out with other challengers in our private Facebook group.


The day we start, a fun challenge workbook will land in your email that includes your plan for the 5 Day Booking Boost.

Each weekday, I’ll hop on Facebook LIVE for 60 minutes to teach you that day’s challenge activity and keep you moving forward. 

If you can’t make it LIVE, no worries. Each day’s replay stays in the group for one week!

Sound good? Let’s get started!

The official 5 Day Booking Boost challenge kicks off September 26, 2022.
When I was 31, I gave birth to twins, quit my ad agency job and decided to stay home with my babies and start a portrait photography business.

I was scared to death (and probably a lil’ crazy). Within months, I’d emptied my family’s small savings account, working all the time and had nothing to show for it…

But I quickly turned it around once I realized that the way I was running my business as a photographer wasn’t going to give me the freedom to be home with my kids…. AND provide enough income to make my family’s lives better.

Shortly after, I was named one of Professional Photographers of America’s most profitable photographers. My boutique portrait photography studio has done nearly 6-figures every single year since it opened, in a cornfield in Springfield, Illinois. 
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